One of the best ways to market your game is to participate in board game events. In addition to the fact that your audience (board game enthusiasts) walk around here, you can also learn a lot from other designers and publishers. Many events have been canceled in 2020 due to Corona and there is no prospect of when these events will start again. However, they try and focus their effort on 2021. Some game fairs however, will be given as an online variant. SPIEL will still continue from 22-25 October in the form of an online event.
1. SPIEL - Germany
SPIEL is an annual four-day event in Essen. It is known as the largest games fair in the world with more than 200,000 visitors a year. Most of the new games can be found at SPIEL and it is definitely recommended to see if you can also stand here. Due to Corona, SPIEL 2020 is digital for the first time via https://www.spiel.digital/.
2. Game spectacle - The Netherlands
Spellenspektakel is the largest games fair in the Netherlands and takes place every autumn in the Jaarbeurs in Utrecht. More than 10,000 visitors come here every year. For Dutch publishers this is the place to show your game and therefore definitely a must to go.
3. GAME - Belgium
After 20 successful years, SPEL is the largest games event in Flanders. In 2019 they were able to welcome 3,750 visitors. The two-day event is held at the Waagnatie Expo & Events in Antwerp.
4. Noorderspel - The Netherlands
Groningen cannot be left behind when it comes to games fairs, which is why Noorderspel is organized there. This fair is visited by nearly 2,000 people every year.
5. Ducosim games fair - The Netherlands
Ducosim is the Dutch games association. Three times a year they organize the Ducosim games fair in Theater Flint in Amersfoort. The fair is attended by an average of 500 players.
6. Zuiderspel 2020 - The Netherlands
There is a largest for each definition, and Zuiderspel is the largest games fair in the south of the Netherlands. Zuiderspel has around 700 visitors annually and is organized in the TAC in Eindhoven. The event lasts 2 days.
7. SPIEL BUT! - Germany
SPIEL BUT! is an annual event in Duisburg that takes place in the spring. More than 14,000 visitors come here spread over 3 days.
8. Genk Games Festival- Belgium
The Belgian edition of the Games Festival in Genk receives over 1,000 visitors every year. This one-day festival, which takes place annually in the autumn, has now had 4 successful editions. A new edition is planned for this in 2021.
9. Game values - The Netherlands
In the Northern provinces of the Netherlands you can also go to Speelwarden in addition to Noorderspel. This is the games fair of Friesland and is held in Leeuwarden. In 2019 this attracted 400 visitors. 2019 was also the first year that Speelwarden was held.
10. Summer game - Belgium
Summer Game now has 6 editions to its name. Zomerspel has its festival planned annually in the summer. The festival is held in the municipal halls in Merelbeke. It is characterized as a quiet and pleasant games fair where especially the testing of games is central.
11. MoxCon - The Netherlands
MoxCon is one of the smaller gaming events. This is organized by Mox Spel, a games store in Heerhugowaard. The event was held in 2019 in the halls of the BroekerVeiling museum.
If you miss a games fair that belongs in this list anyway, put it below in the comments!